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Introduction To Business, 1/e
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First Time Users
Student Edition
Instructor Edition
Introduction to Business: How Companies Create Value for People

Gareth R. Jones, Texas A&M University

ISBN: 0073524565
Copyright year: 2007

Feature Summary



Jones provides students with an integrated "big picture" of business, not a survey approach that skims the surface. While other texts in the paperback only survey the areas of business marketing, management, accounting and finance, Jones shows students how these areas connect to each other and how they relate to the world in which we live.

Jones engages students through examples and stories which are integrated within the text, making them more accessible than if they were relegated to side boxes. In addition, when Jones introduces new concepts, he relates them back to the student's own experiences or to examples covered in previous chapters to make material more cohesive and student friendly.

In every chapter, hands-on exercises and thought-provoking questions offer students the opportunity to actively think and engage in business issues and decision making.

Business in Action boxes are included in the chapters and give real-world examples, but don’t disrupt the text will too much unnecessary detail.

A Question of Business feature opens up each chapter- it's an in-depth story bringing to light the substance of the business issue involved in the chapter.

Why is This Important? is included at the beginning of each chapter and speaks directly to students so they know how the information in the chapter will affect them in their future careers.

Did You Know? boxes appear throughout each chapter- these short boxes highlight interesting statistics, quotes, and even trivia relating to business.

In response to reviewer requests, each chapter will have an entrepreneurship/small business-related video and a corresponding Video: Small Business In Action box. Each box will summarize and offer discussions questions related to the video. (Videos will be on the Student DVD-ROM.) Chapter case videos will also be available that focus on larger, well-known companies.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.