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Learning Objective
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  • explain how scientists use surveys and experiments to study the effects of mass communication
  • describe how the media can serve as agents of socialization
  • discuss the impact of televised violence
  • define the agenda-setting effect and agenda building
  • explain how the media can help crystalize a viewer's political choices
  • describe how the Internet may affect social involvement







The Dynamics of Mass CommunicaOnline Learning Center

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