This revision reflects the reality of the professional world: cases involving the web and social media are woven into every chapter. Students will relate to cases they have read about in the media and gain an understanding of the ethical implications of social media.

New exemplar cases, which ask students to consider “what went right?” in ethical decision making.

New cases that illustrate how traditional lines—the “bright line” demarcation between news and strategic communication—are blurred. This mirrors what students will see in the real world as they enter media professions.

Each case is concluded with pedagogical questions at three levels: micro issues, midrange issues, and macro issues. This expands the conversation from the ethics of the case at hand to larger, more universal questions about justice, fairness, and truth.