Robert F. Dwyer

Dr. Dwyer received his MBA and PhD from the University of Minnesota and earned his bachelor's degree at Michigan State University. Prior to his academic career, he worked in a marketing position at Honeywell. He is the Joseph S. Stern Professor of Marketing at the University of Cincinnati (UC) and currently serves as director of the Direct Marketing Policy Center. A member of the faculty at the University of Cincinnati since 1978, Dr. Dwyer also served on the faculty at Northwestern University 's Kellogg Graduate School of Management and at the University of Arizona. His primary teaching areas include marketing channels, marketing strategy, and direct marketing. He brings a blend of rigor, interaction, relevance, and enthusiasm to the classroom that has resulted in two teaching awards at the University of Cincinnati. In 1991 he was named the Robert B. Clarke Direct Marketing Educator of the Year by the Direct Marketing Educational Foundation.

Professor Dwyer has published scores of articles in leading academic journals on the development and management of buyer–seller relationships. His most cited work is the Journal of Marketing article “Developing Buyer–Seller Relationships” which he wrote with business marketing expert Paul Schurr and noted Korean scholar Sejo Oh. He also boasts of his 1995 Best Article of the Year Award from the Journal of Business-to-Business Marketing, “Environment, Structure and Performance in Interfirm Exchange,” coauthored with University of Kentucky professor Bob Dahlstrom (his former student) and gifted colleague Murali Chandrashekaran. Dr. Dwyer serves on the editorial review boards of the Journal of Interactive Marketing, Journal of Business & Industrial Marketing, and Journal of Business-to-Business Marketing, among others. He has chaired the national conferences of the American Marketing Association and the Society of Franchising as well as the Direct Marketing Symposium, predecessor for today's Direct Marketing Educators' Conference.

Dedicated to the development of knowledge and the formation of human character even outside of the classroom, Dr. Dwyer is active in youth soccer, co-founder of the boys' club Millennium Falcon 24k, faculty advisor to several student groups, and cofounder and former board vice president of the private independent school Royalmout Academy. His consulting clients include many Cincinnati-area companies, and he has provided marketing and strategy training for executives at Lee Enterprises, Steelcraft, Hoxworth Blood Center, the Ssangyong Group, and other companies.

John F. Tanner, Jr.

John F. Tanner Jr. is professor of marketing at Baylor University 's Hankamer School of Business. Dr. Tanner spent eight years in marketing and sales with Rockwell International and Xerox Corporation. In 1988, Dr. Tanner earned his PhD from the University of Georgia and joined the faculty at Baylor University, where he serves as the research director of the Center for Professional Selling. He has taught marketing and sales to executives and business school students in France, Canada, Mexico, and India, and writes a column on sales management issues for Sales and Marketing Strategies & News. Currently, he is a regular guest on the globally syndicated radio program, Science and Selling, hosted by George Dudley.

Dr. Tanner has received several awards for teaching and research, including the Business Deans Association Innovative Achievement Award. He is author or co-author of 11 books, including the best-selling textbook, Selling: Building Partnerships and his latest with George Dudley, The Hard Truth about Soft Selling. His books have been translated into several languages and distributed in over 30 countries. Dr. Tanner has published over 50 articles in trade publications such as Business Marketing, Marketing Management, and Exhibitor Times and over 50 research articles in academic journals such as the Journal of Marketing, Journal of Business Research, and Journal of Personal Selling and Sales Management. His research has won numerous awards, including Best Paper of the Year, 2000 from the Journal of Personal Selling & Sales Management.

Dr. Tanner and his wife have four children, and live on Jett Creek Farm in Central Texas, where they also raise horses.