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Customer-Driven Supply Chain and Logistics Management

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After reading this chapter, you should be able to:


Recognize the relationship between marketing channels, logistics, and supply chain management.


Describe how a company's supply chain aligns with its marketing strategy.


Identify the major logistics cost and customer service factors that managers consider when making supply chain decisions.


Describe the key logistics functions in a supply chain.

Kerin Marketing 10e OLCOnline Learning Center

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