|Customer-Driven Supply Chain and Logistics Management|
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1. Marketer's Showdown (Course-wide Content)
After reading this chapter, you should be able to:
2. Video Cases (Chapter Content)
3. Narrated Slides (Chapter Content)
4. iPod Content (Chapter Content)
Recognize the relationship between marketing channels, logistics, and supply chain management.
Describe how a company's supply chain aligns with its marketing strategy.
Identify the major logistics cost and customer service factors that managers consider when making supply chain decisions.
Describe the key logistics functions in a supply chain.