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Cateora 15e
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MH Connect Marketing


Student Edition
Instructor Edition
International Marketing, 15/e

Philip R. Cateora, University of Colorado-Boulder
Mary C. Gilly, University of California-Irvine
John L. Graham, University of California-Irvine

ISBN: 007352994x
Copyright year: 2011

MH Connect Marketing





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Click on a logo above to learn more about Connect Marketing.

McGraw-Hill Connect Marketing is a web-based assignment and assessment platform that gives students the means to better connect with their coursework, with their instructors, and with the important concepts that they will need to know for success now and in the future. With Connect Marketing, instructors can deliver assignments, quizzes and tests easily online. Students can be given opportunities to practice important skills at their own pace and on their own schedule. With Connect Marketing Plus, students also get 24/7 online access to an eBook – an online edition of the text – to aid them in successfully completing their work, wherever and whenever they choose.

Please check with your professor to see if they plan to use Connect. You can purchase access to Connect from your professor’s Connect website.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.