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Cateora 15e
Information Center
Table of Contents
Book Preface
Sample Chapter
About the Authors
Feature Summary
Revision Changes
Supplements
MH Connect Marketing


Student Edition
Instructor Edition
International Marketing, 15/e

Philip R. Cateora, University of Colorado-Boulder
Mary C. Gilly, University of California-Irvine
John L. Graham, University of California-Irvine

ISBN: 007352994x
Copyright year: 2011

Sample Chapter



Chapter 1 (36775.0K)

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