Cateora 15e
Information Center
Table of Contents
Book Preface
Sample Chapter
About the Authors
Feature Summary
Revision Changes
MH Connect Marketing

Student Edition
Instructor Edition
International Marketing, 15/e

Philip R. Cateora, University of Colorado-Boulder
Mary C. Gilly, University of California-Irvine
John L. Graham, University of California-Irvine

ISBN: 007352994x
Copyright year: 2011


We have taken great care to offer new features and improvements to every part of the teaching aid package. Following is a list of specific features:

  • Instructor’s Manual and Test Bank. The Instructor’s Manual, prepared by the authors, contains lecture notes or teaching suggestions for each chapter. A section called Changes to This Edition is included to help instructors adapt their teaching notes to the fifteenth edition. A case correlation grid at the beginning of the case note offers alternative uses for the cases. The Test Bank is also available on the Online Learning Center for ease of use. The Test Bank contains more than 2,000 questions, including true⁄false, critical thinking, and essay formats. Computerized testing software with an online testing feature is also available.

  • Videos. The video program has been revised for the fifteenth edition and contains footage of companies, topics videos, and unique training materials for international negotiations. Teaching notes and questions relevant to each chapter in the text are available in the Instructor’s Manual and at the Web site.

  • PowerPoint slides. This edition has PowerPoint slides for both the instructor and students. The PowerPoint presentation that accompanies International Marketing , fifteenth edition, contains exhibits from the text and other sources.

  • Web site: . Included on the site are instructor resources such as downloadable files for the complete Instructor’s Manual, Power-Point slides, test bank, and links to current events and additional resources for the classroom. Instructors can also link to PageOut to create their own course Web site. For students, our site provides links to Web sites, Cases, an interactive version of the Country Notebook, online quizzing, and chapter PowerPoint Slides.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.