SECTION I – THE WORLD OF RETAILING

• Chapter 1: Introduction to the World of Retailing
• Chapter 2: Types of Retailers
• Chapter 3: Multichannel Retailing
• Chapter 4: Customer Buying Behavior

SECTION II – RETAILING STRATEGY

• Chapter 5: Retail Market Strategy
• Chapter 6: Financial Strategy
• Chapter 7: Retail Locations
• Chapter 8: Retail Site Location
• Chapter 9: Human Resource Management
• Chapter 10: Information Systems and Supply Chain Management
• Chapter 11: Customer Relationship Management

SECTION III – MERCHANDISE MANAGEMENT

• Chapter 12: Managing the Merchandise Planning Process
• Chapter 13: Buying Merchandise
• Chapter 14: Retail Pricing
• Chapter 15: Retail Communication Mix

SECTION IV – STORE MANAGEMENT

• Chapter 16: Managing the Store
• Chapter 17: Store Layout, Design, and Visual Merchandising
• Chapter 18: Customer Service