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Multiple Choice Quiz
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1
The heterogeneous nature of American society is being accentuated by
A)decreased non-European immigration.
B)consistent birthrates across ethnic groups.
C)decreased ethnic identification.
D)all of the above.
E)none of the above
2
Traditionally, America was considered a
A)heterogeneous collection of individuals with few common values.
B)melting pot with values derived more or less equally from all the various immigrant groups.
C)collection of distinct groups with some shared values and many unique ones.
D)melting pot with Western European values.
E)none of the above
3
African Americans constitute about _____ percent of the U.S. population.
A)7
B)10
C)13
D)19
E)26
4
Which segment of the African American market identified by Yankelovich is middle age, female, has the lowest income, feels "Black slang" should be avoided, and strongly supports "Buying Black?"
A)Black Onliners
B)Black is Better
C)Digital Networkers
D)Broadcast Blacks
E)New Middle Class
5
Hispanics of _____ origin tend to have the highest income level among Hispanics.
A)Mexican
B)Cuban
C)Puerto Rican
D)Central American
E)b and c
6
Compared to the general population, Asian Americans
A)have a higher average income.
B)have a lower average income.
C)have about the same average income.
D)all of the above.
E)none of the above.
7
Which of the following is true regarding the Roman Catholic subculture?
A)It is highly structured and hierarchical.
B)A basic tenet is that the primary purpose of marriage is procreation.
C)Twenty-nine percent of adult Catholics are Asian.
D)a and b
E)all of the above
8
Which of the following groups is characterized by emphasis on individual responsibility and control, a strong work ethic, and relatively small families?
A)Buddhists
B)Born-again Christians
C)Protestants
D)Roman Catholics
E)Atheists
9
A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as social norms.
A)True
B)False
10
Ethnic groups are the sole basis for subcultures in the United States.
A)True
B)False
11
The Connected Black Teens segment identified by Yankelovich is young, tech savvy, brand conscious, and not as focused on only interacting with those of the same ethnicity.
A)True
B)False
12
Appeal marketing involves creating or sponsoring an event that has a particular appeal to a market segment.
A)True
B)False
13
Mexican Americans tend to live in California, New York, and Florida.
A)True
B)False
14
Asian-Indian Americans tend to share the family decision-making duties and responsibilities between the wife and husband.
A)True
B)False
15
Many Muslims are reluctant to eat in American restaurants due to concerns with how the food is prepared.
A)True
B)False







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