Donald A. Ball Wendell H. McCulloch Jr.,
California State University J. Michael Geringer,
California Polytechnic State University Michael S. Minor,
University of Texas, Pan-American Jeanne M. McNett,
Assumption College
ISBN: 0073530166 Copyright year: 2008
Retained Features
· Mini-MNE boxes discuss smaller sized business and how they compete and function in the global business world.
· CESIM: Global Challenge is an online business simulation game where teams representing mobile telecommunication companies compete by making international business strategy decisions in different areas of international business management such as marketing, finance, logistics, investments, and production. A CESIM access card is packaged "free" with new copies of this text. This online simulation involves the hand-held digital device, PDA – Personal Digital Assistant. There are 3 market areas (North America, Europe and Asia). CESIM offers a range of features that could be offered (impacting product differentiation), choice of production sites (within Asia or in North America), price options, and exposure to exchange rate fluctuations. It can be used with 3 to 12 teams (approximately 6 to 50 students per simulation) and can involve teams from more than one class or university if the instructor wishes.
· Relevance for Managers is an icon that links concepts to real world experiences of international business managers.
· Worldview boxes highlight and offer real world applications of key concepts to help students relate the material they are learning to their own lives.
· End-of-chapter material includes Summaries, Key Words, Questions, Internet Exercises, and Mini-cases in addition to the new Global Edge Research Tasks to further help students in their comprehension of material.
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2008 McGraw-Hill Higher Education