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Multiple Choice Quiz
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1
All of the following are true about international strategy except:
A)that it needs to be consistent among the various functions, products, and regional units of the company.
B)that it needs to be consistent with the demands of the international competitive environment.
C)that it is concerned with the way firms make fundamental choices about developing and deploying scarce resources internationally.
D)that it only involves the company performing activities that are different from those of the competitors.
2
In analyzing the corporate controllable variables, management must address the question:
A)who are the company's target customers?
B)what will be the costs that the company will incur in delivering value to its target customers?
C)how much will the company be able to charge for the value it creates for its target customers?
D)how will the company leverage on the costs incurred, and what are the expected profit margins?
3
Tactical plans
A)are fairly broad compared to strategic plans.
B)spell out in detail how objectives will be reached.
C)are broad guidelines to assist in handling recurring problems.
D)are less specific than strategic plans.
4
The new directions in planning:
A)have made strategic planners dominant in the planning process.
B)have brought operating managers into the planning process.
C)have relieved the firm's chief executive officer of the responsibility for strategic planning.
D)have made the use of computers and professional planners essential for the planning process.
5
In planning, there has recently been a decided move among many firms:
A)to use advanced statistical techniques to help produce voluminous and detailed strategic plans.
B)toward a less-structured format and a shorter plan.
C)to concentrate on factors which can be easily quantified.
D)to make detailed forecasts and project them out at least five years.





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