Chapter Outline (See related pages) Assessing and Analyzing Markets Marketing Research Market Screening     Two Types of Screening     Initial Screening     Second Screening—Financial and Economic Forces Building Your Global Résumé Acquiring and Using Your Global Analytical Tool Kit     Third Screening—Political and Legal Forces     Fourth Screening—Sociocultural Forces     Fifth Screening—Competitive Forces     Final Selection of New Markets MINI MNE Some Tips on Market Research WORLDVIEW "Demon Wife," Blooks, YouTube Segment Screening     Two Screening Methods, Reconsidered Summary Key Words Questions Research Task globalEDGETM.msu.edu MINICASE 15.1: THE SUGAR DADDY CHOCOLATE COMPANY
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