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Entrepreneurship, 8/e

Robert D. Hisrich, Thunderbird School of Global Management
Michael P. Peters, Boston College
Dean A. Shepherd, Indiana University - Bloomington

ISBN: 0073530328
Copyright year: 2010

Table of Contents



Part I: The Entrepreneurial Perspective

Chapter 1 Entrepreneurship and the Entrepreneurial Mind-Set

Chapter 2 Entrepreneurial Intentions and Corporate Entrepreneurship

Chapter 3 Entrepreneurial Strategy: Generating and Exploiting New Entries

Part II: From Idea to Opportunity

Chapter 4 Creativity and the Business Idea

Chapter 5 Identifying and Analyzing Domestic and International Opportunities

Chapter 6 Protecting the Idea and Other Legal Issues for the Entrepreneur

Part III: From the Opportunity to the Business Plan

Chapter 7 The Business Plan: Creating and Starting the Venture

Chapter 8 The Marketing Plan

Chapter 9 The Organizational Plan

Chapter 10 The Financial Plan

Part IV: From the Business Plan to Funding the Venture

Chapter 11 Sources of Capital

Chapter 12 Informal Risk Capital, Venture Capital, and Going Public

Part V: From Funding the Venture to Launching, Growing and Ending the New Venture

Chapter 13 Strategies for Growth and Managing the Implication of Growth

Chapter 14 Accessing Resources for Growth from External Sources

Chapter 15 Succession Planning and Strategies for Harvesting and Ending the Venture

Part VI: Cases

  • Case 1 – Turner Test Prep Co.
  • Case 2 – Jim Boothe, Inventor—New
  • Case 3 – Monroe Lock and Security Systems
  • Case 4 – Beijing Sammie's
  • Case 5 – “Mamma Mia!” The Little Show That Could!
  • Case 6 – Bizland, Inc.
  • Case 7 – The Beach Carrier
  • Case 8 – Gourmet To Go
  • Case 9 – Intervala D.O.O. Koper – Victory Sailmakers
  • Case 10 – The Gril-Kleen Corporation
  • Case 11 – The Winslow Clock Company
  • Case 12 – Neomed Technologies
  • Case 13 – Rug Bug Corporation
  • Case 14 – Nature Bros. Ltd; The Spice of Life
  • Case 15 – Amy's Bread—New
  • Case 16 – Oklahoma National Bank
  • Case 17 – Datavantage Corporation
  • Case 18 – Dual Pane Company
  • Case 19 – Top Human Technology Limited

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