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Multiple Choice Quiz
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1
Carrie Howell is interested in buying a car. She has determined that the attributes that are most important to her include the price of the car, the warrantee on the car and the color of the car. She has also determined that she wants a four-door sedan with automatic doors and windows. What phase of the consumer purchasing decision has Carrie just completed?
A)Pre-shopping activities
B)Evaluation of alternatives
C)Selection and purchase
D)Post-purchase activities
E)None of the above
2
Nancy Moore has decided to purchase the Kenmore dishwasher which is a Sears brand instead of the Whirlpool dishwasher. Which buying strategy is Nancy pursuing?
A)Timing Purchases
B)Warrantee Evaluation
C)Brand Comparison
D)Label Information
E)Price Comparison
3
There is a new store at one end of the mall which has many different departments including women's clothing, men's clothing, children's clothing, jewelry, fine china and many others. This is most likely an example of:
A)A department store.
B)A specialty store.
C)A discount store.
D)A warehouse or super store.
E)A factory outlet store.
4
Bob Terrell bought a toaster oven by Cuisinart from Dillard's Department Store. It stopped working after one week of use. He returns it to Dillard's and carefully and calmly explains his problem. Dillard's replaces the toaster oven immediately. Bob is using which step for resolving consumer problems?
A)Return to the place of purchase
B)Contact the company headquarters
C)Obtain consumer agency assistance
D)Take legal action
E)None of the above
5
Brett Bodine is buying Penzoil Motor Oil and wants to know the unit price. He buys a can with 5 quarts for $10.50. The unit price is:
A)$10.50 per can.
B)$5 per quart.
C)$2.10 per quart.
D)$2.10 per ounce.
E)None of the above.
6
Kathy Stumbaugh goes to Kelly Auctions and bids on a car that she finds there. What type of used car seller is she likely dealing with?
A)A new car dealer
B)A used car dealer
C)A private party
D)An auction
E)None of the above
7
Which of the following would likely be an advantage of buying a used car from a new car dealer?
A)You are likely to find a car at a lower price.
B)You are likely to find older used cars here.
C)You are likely to get an excellent warrantee.
D)You are likely to get a car that has been reconditioned by the service department.
E)Both C and D.
8
The expected value of the car at the end of the lease is:
A)The capitalized cost of the car.
B)The residual value of the car.
C)The end-of-lease payment.
D)The absolute value of the car.
E)None of the above.
9
A(n) __________ is a partial refund of the price of a product.
A)Unit price
B)Warrantee
C)Service contract
D)Rebate
E)None of the above
10
A(n) __________ is a legal action taken by a few individuals on behalf of all people who have suffered the same alleged injustice.
A)Mediation
B)Arbitration
C)Small Claims Court
D)Class Action Suit
E)None of the above





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