In The News

Here are a few recent articles that demonstrate the principles of marketing in practice through real-life examples and events. Read the synopsis and then explore on the web for more detailed information to help you answer the questions about each story.

• Article 1. Fashion and Retail. Tommy Hilfiger (24.0K)
• Article 2. E-tailing. Gleaming Storefronts with Nothing Inside (24.0K)
• Article 3. Sports Sponsorship. The Iron Man (24.0K)
• Article 4. EMarketing. Tesco poised to offer WAP home shopping (22.0K)
• Article 5. Branding. Identica to rebrand Wembley (22.0K)
• Article 6. Managing Products. Organics and Fructis relaunch after Pantene (20.0K)
• Article 7. Internet Marketing. Separating Winners and Losers in the ECommerce Battle (21.0K)
• Article 8. Consumer Behaviour. Americans in the Fast Lane (20.0K)
• Article 9. Internet Retailing. The Growth in Internet Shopping (20.0K)
• Article 10. The Growth in Internet Access (29.0K)
• Article 11. Netto. Increasing Competition the Discount Grocery Sector (20.0K)
• Article 12. Marks and Spencer. Signs of Revival (24.0K)
• Article 13. Levis Wins Distribution Dispute (21.0K)
• Article 14. European Takeup of Digital Marketing (22.0K)
• Article 15. Internet Use Continues to Grow in Europe (21.0K)
• Article 16. Levi Ruling Upheld (25.0K)
• Article 17. Levi to Sell Discount Brand to Wal-Mart (25.0K)
• Article 18. Emarketing Ethics (26.0K)