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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK


Marketing Plan

Ever wondered what makes a really successful marketing plan? Here we’ve provided you with a template containing all the necessary ingredients for drawing up a comprehensive plan for a new marketing strategy. Chapter Two helps you to understand the fundamentals of Marketing Planning, so once you have worked through this chapter, why not put this theory into practice by completing a plan using this template? You may also find it a useful starting point for a plan for coursework or assignments.