www: IE12-37 Return on Investment (ROI) Analysis ROI is the product
of a company's margin and turnover. In this exercise you will be computing margin,
turnover, and ROI using data from the annual reports of several companies. Before
starting on this exercise, you should know that in some cases it won't be completely
clear which assets should be considered operating assets. Don't worry about
this. Do the best you can and just be consistent from year to year within the
same company. On the web site of each company below, you should be able to find directions
to the company's annual report (sometimes referred to as Form 10-K). Using data
from the company's two most recent annual reports, compute the company's margin,
turnover, and ROI for the two most recent years. Using these ratios briefly
discuss the company's performance. 1. Apple Computer, www.apple.com 2. Campbell Soup, www.campbellsoup.com 3. Hershey Foods, www.hersheys.com.
4. Sprint, www.sprint.com | 
2003 A McGraw-Hill Online Learning Centre