Foundations of Marketing is an exciting new textbook which provides a concise introduction to the fundamental principles of marketing. Ideally suited to the needs of one-semester marketing modules, the clear and straightforward style presents a sound yet rigorous grounding to the essential topics within marketing today.

ISBN: 0077098668

STUDENT CENTRE
The Student Centre contains a host of material to accompany the study of Foundations of Marketing. The material within the Student Centre includes:

• Case Studies
• Chapter-by-chapter Self-test Questions
• Chapter-by-chapter Internet Exercises
• Glossary of Key Terms

LECTURER CENTRE
The Lecturer Centre for this title contains a host of downloadable material for lecturers who adopt Foundations of Marketing. The material within the Lecturer Centre includes:

• Lecturer Manual
• Testbank of Multiple-Choice Questions
• PowerPoint Slides
• Artwork from the book
• Case Studies and Notes

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page, and a McGraw-Hill representative will contact you in due course.

REQUEST LECTURER COPY
If you are considering using Foundations of Marketing, by David Jobber & John Fahy for course adoption, you can pre-order a complementary lecturer copy by clicking here and filling in the online form.

Please note that comps can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.