Earl & Wakeley, Bus. Economics
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Student Edition
Instructor Edition
Business Economics: A Contemporary Approach

Peter Earl, University of Queensland, Australia
Tim Wakeley, University of Bath

ISBN: 0077103920
Copyright year: 2005

Welcome to the Online Learning Centre for Business Economics: A Contemporary Approach

Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for business students taking their first course in economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers need to be able to solve at different points in time in order to get a firm started, keep the firm in business despite growing competition, grow the firm and finally, rejuvenate the firm in the face of declining demand.

Here you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers. The Information Centre provides details about the book's features and content. The OLC also offers a range of supplementary resources for studying and teaching using this textbook.


The Student Centre contains material to accompany the study of Business Economics. This material includes:

  • Learning Objectives
  • Glossary
  • Crosswords
  • Exercise Questions
  • Exercise Solutions
  • Student Self-test Questions
  • Specimen Exam Papers
  • Useful Weblinks

Click on the menu to the left of this page to view these resources.
Chapter-by-chapter resources may be viewed by clicking on the drop-down list.


The Lecturer Centre for this title contains a wealth of downloadable material for lecturers who adopt Business Economics, comprising:

  • Lecture Outlines
  • PowerPoint Slides
  • PowerPoints for Print Handouts
  • Artwork
  • Guide Notes to End of Chapter Exercises

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.

If you are considering using Business Economics for course adoption, you can request a complementary lecturer copy by clicking here and filling in the online form.

Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.