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| This chapter discussed how employee motivation is influenced by goal setting and the relationship between performance and rewards. We also reviewed the variety of issues that organisations should consider when implementing motivational programmes. The purpose of this exercise is for you to examine the motivational techniques used by General Electric Company (GE). GE is one of the most successful companies in the world, located all over the globe. The company is well known for establishing clear corporate goals and then creating the infrastructure (for example, rewards) to achieve them. Begin by visiting GE’s home page at www.ge.com. Start your search by locating GE’s corporate values and corporate goals. Then expand your search by looking for information that discusses the different incentives GE uses to motivate its employees.
Questions 1 How will the values influence goal setting and motivation? 2 Based on the values and goals, what type of behaviour is the organisation trying to motivate? 3 What rewards does GE use to reinforce desired behaviour and performance? 4 To what extent are GE’s practices consistent with the material covered in this chapter? |