Manchester Business School, UK Philip Cateora,
University of Colorado, USA
ISBN: 0077108302 Copyright year: 2006
Welcome to the Online Learning Centre for International Marketing, 2nd edition
International Marketing by Ghauri and Cateora offers a truly global treatment of this exciting area of marketing -- providing students with all of the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features new chapters, a more streamlined structure, totally new cases and is now printed in full colour, making it one of the most compelling and competitive books available.
Here you can find a host of information about the book and a range of downloadable supplements for students and lecturers.
THE STUDENT CENTRE
The Student Centre contains material to accompany the study of International Marketing. This material includes:
Student self-test questions
You can click on the menu to the left of this page to view these resources.
Chapter-by-chapter resources can be viewed by clicking on the drop-down list.
THE LECTURER CENTRE
The Lecturer Centre for this title contains a host of downloadable material
for lecturers who adopt International Marketing 2nd edition. The material in the Lecturer Centre includes:
General teaching suggestions
Case study teaching notes
Answers to end of chapter questions
Access is also provided to:
Case Studies from the first edition
ACCESSING THE LECTURER CENTRE
The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request
password page. A McGraw-Hill representative will contact you in due course.
REQUEST LECTURER COPY
If you are considering using International Marketing for course adoption, you can request a complementary lecturer copy by clicking
here and filling in the online form.
Please note that lecturer copies can only be sent to college or university addresses
within Europe, the Middle East or Africa. Lecturers outside these regions should
contact their respective International
Click on the link at the base of this page to return to the Information Centre.