Welcome to the Online Learning Centre for Principles and Practice of Marketing, 6th edition

Principles and Practice of Marketing, 6th edition, is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.

This webpage is your gateway to a host of downloadable resources and activities designed to accompany the book. Be sure to bookmark it!

If you’re a student, you’ll find resources to help you with homework assignments, exam revision and general study. To explore these, just go to the Student Centre via the link on the left and click on the chapter links.

If you’re a lecturer using this book, you’ll have access to a wealth of media to use in your lectures and tutorials, and plenty of assessment ideas.  These are available via the link of the left to The Instructor Centre, where you’ll also have access to all the material available to students

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.

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Studying on a principles of marketing course? Need quick and easy revision on the go? Look no further than this brand new Marketing app from McGraw-Hill! Learn key terms, watch ads, test yourself and revise on the move. An authoritative quick guide to core concepts of marketing, this app will be your passport to successful revision, anywhere, any time!

For more information click here http://itunes.apple.com/us/app/marketing-hd/id446619052?mt=8