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Economics for Business, 4e
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Student Edition
Instructor Edition
Economics for Business , 4/e

David Begg, Imperial College, London
Damian Ward, University of Bradford

ISBN: 0077139453
Copyright year: 2013

Table of Contents



Section 1 Introduction


1 Economics for business

Section 2 Understanding markets


2 Consumers in the marketplace

3 Firms in the marketplace

4 Markets in action

Section 3 Competition and profitability


5 Market structure and firm performance

6 Strategic rivalry

7 Growth strategies

8 Governing business

Section 4 Domestic macroeconomics


9 Introduction to the macroeconomy

10 Measuring macroeconomic variables and policy issues

11 Expenditure and fiscal policy

12 Money, banking and interest

13 Inflation, output and economic policy

14 Supply-side policies and economic growth

Section 5 Global economics


15 Exchange rates and the balance of payments

16 Globalization

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