David Begg,
Imperial College, London Damian Ward,
University of Bradford
ISBN: 0077139453 Copyright year: 2013
Table of Contents
Section 1 Introduction
1 Economics for business
Section 2 Understanding markets
2 Consumers in the marketplace 3 Firms in the marketplace 4 Markets in action
Section 3 Competition and profitability
5 Market structure and firm performance 6 Strategic rivalry 7 Growth strategies 8 Governing business
Section 4 Domestic macroeconomics
9 Introduction to the macroeconomy 10 Measuring macroeconomic variables and policy issues 11 Expenditure and fiscal policy 12 Money, banking and interest 13 Inflation, output and economic policy 14 Supply-side policies and economic growth
Section 5 Global economics
15 Exchange rates and the balance of payments 16 Globalization