Christian Homburgis professor of marketing at the University of Mannheim in Germany. He also serves as co-chair of the marketing department and as the director of the Institute for Market-Oriented Management (IMU). His research interests include market-oriented management, customer relationship management and sales management. Christian Homburg is founder and chair of the advisory board of the management consultancy Homburg & Partner.

Sabine Kuester is professor of marketing and the co-chair of the marketing department at the University of Mannheim in Germany. Her research includes competitive marketing strategy, innovation management,international marketing and marketing management. She also serves as Director of the Institute for Market-Oriented Management (IMU) at the University of Mannheim.

Harley Krohmer is the director of the Institute of Marketing and Management and chairperson of the marketing department at the University of Berne in Switzerland. His research interests include marketing strategy, market-oriented management, brand management, marketing and sales organization, sales management and international marketing.