Marketing Management: A Contemporary Perspective, 2/e
Christian Homburg,
University of Mannheim Sabine Kuester,
University of Mannheim Harley Krohmer,
University of Berne
ISBN: 0077146042 Copyright year: 2013 Book Preface
To read more about the approach of this textbook you may wish to download the preface. Double click on the link to download a Word file, or, right click, chose 'Save Target As' (or similar) and download to your computer. Preface
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