Marketing Management Information Center: Feature Summary


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	Student Edition
	Instructor Edition

Marketing Management: A Contemporary Perspective, 2/e

Christian Homburg, University of Mannheim
Sabine Kuester, University of Mannheim
Harley Krohmer, University of Berne

ISBN: 0077146042
Copyright year: 2013

Feature Summary

Marketing Management: A Contemporary Perspective is an essential text for all students of this discipline.

Key features of this second edition include:

Cases based on vibrant companies and familiar brands encourage you to apply to apply what you have learnt in each chapter to a real life marketing situation. Companies include IBM, Amazon and Jägermeister. You can test yourself by trying out the discussion questions that follow. “Focus on Marketing” boxes in every chapter provide additional practical examples to highlight the application of concepts and encourage you to critically analyse real-world issues.

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.