Marketing Management: A Contemporary Perspective, 2/e
University of Mannheim Sabine Kuester,
University of Mannheim Harley Krohmer,
University of Berne
ISBN: 0077146042 Copyright year: 2013
Welcome to the Online Learning Centre for Marketing Management: A Contemporary Perspective by Christian Homburg, Sabine Kuester and Harley Krohmer.
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe.
The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and brands across the world.
The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
THE STUDENT CENTRE
The Student Centre for this title contains multiple choice questions, mini cases and a comprehensive glossary of key terms.
THE LECTURER CENTRE
The Lecturer Centre for this title contains PowerPoint slides, additional long cases and teaching notes.