Welcome to the Online Learning Centre for Microeconomics and Behaviour by Robert Frank and Edward Cartwright.

To find out more about Connect Economics, click here.

Exploring the relationship between human behaviour and economic analysis, Microeconomics and Behaviour establishes the fundamentals of intermediate microeconomics in a clear and narrative style and develops economic intuition about the world around us. The text continually encourages the reader to think like an economist through the development of core analytical tools and economic naturalist examples.

Distinctive Features

Economic Naturalist Examples The text uses Economic Naturalist examples to show how economic principles can be used to explain experiences and observations of everyday life. Throughout the text, these examples demonstrate the relevance of economics by enabling the reader to apply economic concepts to everyday situations and also to instil an inclination to do so.

• Why does it not pay to work from home?
• Why is it more difficult to get flood protection than fire protection?

Business Examples: Making content even more relevant for business students, Microeconomics and Behaviour contains numerous examples that relate to business issues. The Economic Naturalist tackles such questions as:

• Why would a bathroom equipment manufacturer bake the image of a housefly onto the centre of its ceramic urinals?
• Why do cinema owners offer student discounts on admission tickets but not on popcorn?

THE LECTURER CENTRE

The Lecturer Centre for this title contains

• Instructor's Manual
• PowerPoint Presentations
• Digital Image Library
• Bonus Chapter
• Testbank

ACCESSING THE LECTURER CENTRE

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.

REQUEST LECTURER COPY

If you are considering using Microeconomics and Behaviour for course adoption, you can request a complementary lecturer copy by clicking here and filling in the online form.

Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.