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Multiple Choice Quiz
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1
Which of the following is not an example of research?
A)An experiment in product taste preferences.
B)A statistical analysis of errors in the recording of consumer complaints.
C)A test of the population ecology theory in the newspaper market.
D)A simulation of the inventory flows in a firm.
E)A decision to change the firm's method of accounting.
2
Which of the following observations is correct?
A)Need for research has stagnated as computers replace human effort.
B)Improved quantitative methods have made predictions perfect.
C)Increased complexities in technology and business increase the need for research.
D)Increasing market turbulences and uncertainty have made research less relevant.
3
Research involves:
A)The identification of quality information, not its computerized processing.
B)An application of the scientific methods of information collection and analysis
C)Creating the architecture for data warehousing
D)The use of complex models rather than simpler quantitative methods
4
An estimate of next year's market share is an example of what type of research?
A)predictive
B)descriptive
C)explanatory
D)wild guessing
5
Which of the following are concepts?
A)shoes
B)income
C)occupation
D)all of the above
6
What is the most correct statement?
A)Most of us seldom use theories.
B)Constructs are used in explanatory hypotheses
C)In induction we observe facts and draw conclusions from them.
D)While operational definitions are very useful, there are many good research studies that do not use them.
7
Which is true concerning the differences or similarities between a theory and a hypothesis?
A)Both tend to be simple, two variable propositions involving concrete instances.
B)Theories tend to be more abstract and involve more variables than a hypothesis does.
C)Both tend to be abstract and involve multiple variables.
D)Both tend to be very abstract, but a hypothesis is typically a two-variable proposition.
8
The double movement of reflective thought is:
A)A process of deduction
B)A process of induction
C)A process of construct building
D)None of the above is an adequate explanation
9
In the following pairs of related variables, which pair appears incorrectly classified?
A)Product demand (dependent) Price (independent)
B)Work efficiency (dependent) Productivity (independent)
C)Number of telemarketing calls (dependent): Sales (independent)
D)Incidence of fever (dependent): Spread of virus (independent)
10
Which of the following is not stated as a hypothesis?
A)Price increases lead to major changes in demand.
B)The power of ESP is greater in females than in males.
C)British perceive Japanese products as superior to Korean products.
D)None of the above.





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