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Multiple Choice Quiz
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1
Which of the following would you choose as the least useful form of interview probing?
A)A brief assertion of understanding like "I see" or "uh-huh."
B)A question like, "will you please repeat that?"
C)A comment like, "anything else?"
D)A question like, "could you tell me a little more?"
2
Non response error occurs in survey work when:
A)The people we are interviewing refuse to answer.
B)The responses given are not relevant.
C)The respondents say "I don't know' when they do know.
D)The people we seek to interview are not at home.
3
A major type of error in seeking personal household interviews is that many respondents are not-at-home. In one major study it was found that as few as about % of the respondents were found on the first call.
A)80%
B)60%
C)30%
D)10%
4
The major weakness of mail surveys is:
A)The impersonality of the communication.
B)The inability to direct your message to a specific person.
C)The risk of a strong non-response bias.
D)The inability to secure confidential information through this medium.
5
To tackle the non-response problem we should:
A)Establish good relations with intermediaries, for the sake of positive communications to the selected respondent.
B)Substitute the selected respondent by the available intermediary.
C)Accept the non-response problem and enhance the size of the sample.
D)All of the above.
6
Which of the following would not be good way to probe?
A)Expectant pause
B)Anything more to add?
C)Do you not think so?
D)Repeating the question
7
Response error can be caused by?
A)Respondent was not aware of the real facts.
B)Respondent falsifies facts consciously.
C)Interviewer makes an incorrect entry.
D)A and B are correct.
E)All of the above.
8
Which of the following is the least important drawback to the use of telephones for conducting surveys?
A)Such interviews need to be limited to 5 to 8 minutes.
B)A substantial proportion of households do not have phones.
C)There is really no effective way to contact the many people with unlisted numbers.
D)The medium limits the complexity of the questioning process and the use of sorting techniques.
9
Which of the following are good reasons for using self-administered surveys instead of a phone or personal interview?
A)Low costs
B)Interviewers do not have direct contact with respondents reducing interviewer effects.
C)Better access to "hard to reach" respondents, such as executives.
D)All of the above.
10
Which of the following is the least important drawback to the use of telephones for conducting surveys?
A)Such interviews need to be limited to 5 to 8 minutes.
B)A substantial proportion of households do not have phones.
C)There is really no effective way to contact the many people with unlisted numbers.
D)The medium limits the complexity of the questioning process and the use of sorting techniques.





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