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Student Edition
Instructor Edition
Retail Marketing

Sean Ennis

ISBN: 0077157656
Copyright year: 2016

Welcome to the Online Learning Centre for Retail Marketing

Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, the text reflects the very latest in academic thinking and provides a strong focus on customer value, corporate citizenship and the transformative effect of digital technology.

Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company’s value proposition, are considered.

Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.


  • Cases and Vignettes are drawn from a broad geographic environment, and show a spotlight on a range of key topics with relatable examples including John Lewis, HEMA and Apple
  • Discussion Questions and Activities challenge students to engage in further debate and explore concepts
  • In-chapter Practitioner Interviews bring to life what students have learned as the author looks at how real business and marketing professionals from diverse companies – including Radley and Proctor & Gamble – carry out their roles; the decision-making processes that they follow and the challenges that they face.
  • End-of-chapter Case Studies provide in-depth analysis of certain issues, each focusing on a pertinent company example
  • Additional online tools available ensure fully supported and flexible learning for both student and lecturer

The Online Learning Centre contains an array of additional materials to enhance your teaching and learning experience:

  • A comprehensive instructors’ manual provides detailed teaching notes on the examples and cases within the text
  • An author blog containing useful updates and additional examples relevant to today.
  • PowerPoint slides and Testbank of multiple choice questions also available


The Student Centre contains material to accompany the study of Retail Marketing:

  • Web links
  • Image library

Click on the menu to the left of this page to view these resources


The Lecturer Centre for this title contains a host of downloadable material for lecturers who adopt Retail Marketing:

  • Instructor's manual containing case teaching notes
  • Image library
  • PowerPoint slides
  • Testbank

Accessing the Lecturer Centre

The Lecturer Centre is for instructors and lecturers only and is password-protected. To request a password to access the Lecturer Centre, please fill in your details on the contact page. Your McGraw-Hill Education representative will contact you in due course.

Request lecturer copy

If you are considering using Retail Marketing for course adoption, you can request a complementary lecturer copy by filling in a form here. Lecturers outside of Europe, the Middle East or Africa should contact their International Office.


To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.