Part 1 The customer 1 Retail marketing: an introduction
2 Understanding the retail consumer
Part 2 Supply chain issues 3 Retailing and its role in the supply chain
4 Managing retailer–supplier relationships within the supply chain
Part 3 Retail marketing strategy 5 Managing the selling environment
6 Retail brand strategy
7 Managing customer service
8 Retail location strategy
9 Designing and implementing retail pricing strategy
10 Designing and implementing effective marketing communications strategies
11 Retailing and sustainability
Part 4 Retail internationalization 12 Retailing and Internationalization strategy: development and implementation
13 Retailing: the impacts of social and technological change
2016 McGraw-Hill Education Europe