Gregory G. Dess,
University of Texas at Dallas G. T. Lumpkin,
Syracuse University Alan B. Eisner,
Pace University Gerry McNamara,
Michigan State University
ISBN: 007786252x Copyright year: 2014
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Strategic Management: Text and Cases, Seventh Edition, by the prestigious authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites, and more. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.