Gregory G. Dess,
University of Texas at Dallas G. T. Lumpkin,
Syracuse University Alan B. Eisner,
Pace University Gerry McNamara,
Michigan State University
ISBN: 007786252x Copyright year: 2014
Strategy Simulations: The Business Strategy Game & GLO-BUS are Fun, Easy and Effective. Both BSG & GLO-BUS empower students to design a strategy aimed at winning a competitive advantage for their company in head-to-head competition against companies run by their classmates. Students apply textbook and lecture concepts while battling for market share and industry leadership. Both simulations are global in nature and have conceptually-strong Assurance of Learning Reports that can be used to support accreditation by such bodies as the AACSB and ACBSP. For more information, a virtual tour, or to sign up for live demo with the simulation authors, please visit www.mhhe.com/thompsonsims.
The Business Strategy Game (BSG) is McGraw-Hill Irwin's online strategy simulation modeled around the athletic footwear industry. 'Students' strategy and decision-making skills are put to the test as they develop business plans and compete against each other for market share. In BSG, production occurs in multiple plants, there are 12 market segments, inventory must be managed at 4 distribution centers, and players work to develop a sales forecast based on their competitive strategy while always keeping their rivals in mind. BSG is a contemporary high-tech strategy simulation students readily identify with and understand. Please visit: http://www.bsg-online.com to learn more.
GLO-BUS is McGraw-Hill/Irwin's online strategy simulation modeled around the digital camera industry. Students' strategy- and decision-making skills are put to the test as they develop business plans and compete against each other for market share. GLO-BUS is less complex than McGraw-Hill/Irwin's Business Strategy Game (BSG). In GLO-BUS, production occurs in a single plant, there are 8 market segments, there is no inventory to manage since cameras are built-to-order and shipped, and sales forecasting is simpler. There are also less decision variables, which allow instructors the flexibility to incorporate more cases into the class. GLO-BUS is a contemporary high-tech strategy simulation students readily identify with and understand. Please visit: http://www.glo-bus.com to learn more.