Bill Nickels is emeritus professor of business
at the University of Maryland, College Park. He
has over 30 years’ experience teaching graduate
and undergraduate business courses including
introduction to business, marketing, and promotion.
He won the Outstanding Teacher on Campus award four times and was nominated for the
award dozens of other times. He received his M.B.A. degree from Western Reserve University and his Ph.D. from The Ohio State University. He has written a marketing communications text
and two marketing principles texts in addition to many articles in business publications. He
has taught many seminars to businesspeople on subjects like power communications, marketing,
non-business marketing, and stress and life management. His son, Joel, is a Professor of
English at the University of Miami (Florida).
Jim McHugh holds an M.B.A. degree from Lindenwood University and has had broad experience
in education, business, and government. As chairman of the Business and Economics
Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of introduction
to business each semester for nearly 30 years, Jim taught in the marketing and management
areas at both the undergraduate and graduate levels. Jim enjoys conducting business
seminars and consulting with small and large businesses. He is actively involved in the public
service sector and served as chief of staff to the St. Louis County Executive.
Susan McHugh is a learning specialist with extensive training and experience in adult learning
and curriculum development. She holds a M.Ed. degree from the University of Missouri
and completed her course work for a Ph.D. in education administration with a specialty in
adult learning theory. As a professional curriculum developer, she has directed numerous curriculum
projects and educator training programs. She has worked in the public and private
sector as a consultant in training and employee development. While Jim and Susan treasure
their participation in writing projects, their greatest accomplishment is their collaboration on
their three children. Casey is carrying on the family teaching tradition as an adjunct professor
at Washington University. Molly and Michael are carrying on the family writing tradition by
contributing to the development of several supplementary materials for this text.
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