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Nickels Business P2P 2e
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MH Connect Business
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Student Edition
Instructor Edition
Business: Connecting Principles to Practice, 2/e

William G. Nickels, University of Maryland
James M. McHugh, St. Louis Community College at Forest Park
Susan M. McHugh, Applied Learning Systems

ISBN: 0078023149
Copyright year: 2014

Feature Summary



Connects Students to Learning.

                 Connects Principles to Practice.

                                  Connects Students to Success.

CONNECTS STUDENTS TO LEARNING AND SUCCESS

Connect® Plus Business is McGraw-Hill's Web-based assignment and assessment platform that gives students the means to better connect with their coursework, instructors, and with the important concepts that they will need to know for success now and in the future. With Connect Plus, instructors can deliver assignments, quizzes, and tests easily online. Connect Plus Business includes:

  • LearnSmart is an adaptive learning system to help students learn faster, study more efficiently, and retain more knowledge for greater success. It pinpoints concepts the student does not understand and maps out a personalized study plan for success. Based on students' self-diagnoses of their proficiency, LearnSmart intelligently provides students with a series of adaptive questions. This provides students with a personalized one-on-one tutor experience.  Instructors have access to reports that highlight progress and areas for additional reinforcement for students as well as an at-a-glance view into students' strengths and weaknesses.
  • McGraw-Hill Education's SmartBook is the first and only adaptive reading experience available for the higher education market. Powered by an intelligent diagnostic and adaptive engine, SmartBook facilitates the reading process by identifying what content a student knows and doesn't know through adaptive assessments. As the student reads, the reading material constantly adapts to ensure the student is focused on the content he or she needs the most to close any knowledge gaps.
  • Updated! Interactive Presentations for all Learning Goals in all chapters. This study tool engages students in multi-media presentations for each learning goal. Students can either listen to an audio narration, or read a text narration and are prompted to quiz themselves on key concepts reinforcing knowledge all along the way making this a great prep tool for students – when students are better prepared, they are more engaged and better equipped to participate in class. These animated, visual, engaging presentations (not basic PPT slides) are assignable through Connect.
  • Updated! Interactive Applications for each chapter of the textbook that allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in their course.
  • Integrated eBook allows for anytime, anywhere access to the textbook. With each assignment directly mapped to the topic in the book, the student is only one click away from the textbook. The eBook also includes a powerful search function that allows students to quickly scan the entire book for relevant topics.
NEW QR Codes—QR codes are happening.  Companies are using them on direct mail pieces, in-store displays, catalogs, and the authors have included them in Business: Connecting Principles to Practice.  These codes bring the text to life by creating the direct link to our brand new iSeeit! video clips, which visually explain the most challenging or confusing topics to students in a fun, animated, and memorable way. <a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0078023149/987193/qr_code.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (11.0K)</a>


NEW Study Business App—Students can study concepts on-the-go with McGraw-Hill's Study Business App.  The Study Business App includes book-specific study tools.  The app is available in Apple and Android app markets.  Upon downloading, receive the first three chapters of content for free.  After the trial, purchase the rest of the content within the app.  Features of the Study Business mobile app include:

  • Flashcards of every key term and definition, customizable by chapter.
  • Customizable self-quizzes that allow for practice and feedback.
  • Various games which help make learning key terms and concepts engaging and fun!

To download to your Apple phone, click here.  To download to your Android phone, click here.

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0078023149/987193/study_business_logo.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (11.0K)</a>


CONNECTS PRINCIPLES TO PRACTICE

NEW! iSeeit! Animated Explanation Video ClipsWhat's the difference between Leadership and Management? What are line vs. staff employees? Topics such as these are often confused by students learning the language of business for the first time.  What if you were able to convey important concepts in a fun, animated, and memorable way that explain the topic in a way students will quickly understand and remember? What if students could quickly access the clip while they are reading their book right on their smartphone or computer?  iSee it! video clips are the solution! Students simply scan the QR Code in their text or type in the URL to access these hot new video clips! 

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0078023149/987193/iseeit_animated_explanation.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (10.0K)</a>

NEW! Career Outlook—Added at the end of each part, these identify career opportunities and illustrate how students can transfer their skills to a career in business. Examples include well-crafted cover letters, resumes, and responses to interview questions highlight how to present transferable skills to potential employers.

Coverage of Study Tips & Interviewing and Resume Writing—The prologue and epilogue have been updated at the beginning and the end to not only help students success in this course, but also the business world, and include study tips  and best practices in interviewing and resume building skills.


NEW! Facebook Fan Page— A lot changes in the business world, and on a daily basis, which is why the authors have created a Facebook page for their customers to stay connected with their readers from around the world, and update them with relevant current events, study tips for students, and more.  To join the community click here.<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0078023149/987193/fb_like.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (9.0K)</a>

Completely Updated—This text has been completely updated to reflect the latest business practices and other developments affecting business, i.e. 2012 Supreme Court decision on the Patient Protection and Affordable Care Act (PPACA, also known as Obama Care), European debt crisis and its effect on the U.S. economy, COMESA, the African trading bloc, BRIC economies, Dodd-Frank Wall Street Reform and Consumer Protection Act, Recent conflicts between governments and public sector labor unions, Economic crisis—its causes, effects, and attempted remedies; NYSE Euronext ownership changes, Credit Card Responsibility Accountability and Disclosure Act, Taxing online purchases, and millennials in the workplace.

Thoroughly Updated Examples—Throughout the text with the most current information available about the large number of companies of all sizes and industries (e.g., service, manufacturing, nonprofit, and profit) in the United States and around the world included in this text.

NEW! Using Connecting Through Social Media —Ask students to consider the impact social media on the way they communicate and the way companies conduct business as a result.

UPDATED: Theme Boxes: The critical themes of the revision remain tried and true to our past editions: ecommerce, small business and entrepreneurship, global business, technology and change, customer focus, ethics and social responsibility, teams and teamwork, quality, cultural diversity, The authors continue to feature boxes titled "Connecting with Small Business," Making Ethical Decisions," "Making the Green Connection," and "Connecting Across  Borders" with the most current information available throughout the chapters.

UPDATED: "Getting to Know Business Professionals" chapter opening profiles engage students in the story about a person whose career illustrates an important point covered in the chapter. Not all of the individuals are famous since many of them work in small businesses and nonprofit organizations. These profiles provide a transition between chapters and a good introduction to the text material.

UPDATED: "Name that Company" features open each chapter. These brief boxes ask questions to pique students' interest about a company and encourage them to read the chapter as they scavenger hunt to determine the company name.

Nickels, Business: Connecting Principles to Practice, Second Edition Small Cover

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