William G. Nickels,
University of Maryland James M. McHugh,
St. Louis Community College at Forest Park Susan M. McHugh,
Applied Learning Systems
ISBN: 0078023149 Copyright year: 2014
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Business: Connecting Principles to Practice is the most tightly integrated textbook/technology solution for the principles course. This second edition integrates the gold standard content of the #1 text on the market with Connect, today’s leading online assignment and assessment system in higher education.
For every chapter of the text, Connect Business includes three features to help students prep, study, and apply the text content more effectively. Interactive Presentations for each chapter help students prep for class and bring the text to life. LearnSmart adaptive self-study technology provides students with a seamless combination of practice, assessment, and remediation for every concept in the textbook. And Interactive Applications stimulate critical thinking, reinforce key concepts, and ask students to apply business concepts to real world scenarios will help engage students beyond simple reading and recall.
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