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Nickels Business P2P 2e
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Student Edition
Instructor Edition
Business: Connecting Principles to Practice, 2/e

William G. Nickels, University of Maryland
James M. McHugh, St. Louis Community College at Forest Park
Susan M. McHugh, Applied Learning Systems

ISBN: 0078023149
Copyright year: 2014

Table of Contents



Prologue: Getting Ready for This Course and Your Career
Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1 Connecting with the Dynamic Business Environment
Chapter 2 Understanding Economics and How It Affects Business
Chapter 3 Doing Business In Global Markets
Chapter 4 Demanding Ethical and Socially Responsible Behavior
Part 1 – Career Outlook – Business Trends

Part 2 Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business
Part 2 – Career Outlook – Business Ownership

Part 3 Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership
Chapter 8 Structuring Organizations for Today’s Challenges
Chapter 9 Production and Operations Management
Part 3 – Career Outlook – Business Management

Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 10 Motivating Employees
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Union and Employee-Management Issues
Part 4 – Career Outlook - Management of Human Resources

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 13 Marketing: Helping Buyers Buy
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Products
Chapter 16 Using Effective Promotions
Part 5 – Career Outlook - Marketing

Part 6 Managing Financial Resources
Chapter 17 Understanding Accounting and Financial Information 
Chapter 18 Financial Management
Chapter 19 Using Securities Markets for Financing and Investing Opportunities
Chapter 20 Money, Financial Institutions, and the Federal Reserve
Part 6 – Career Outlook – Financial Management

Appendices/Bonus Chapters
Appendix 1 Working within the Legal Environment
Appendix 2 Managing Personal Finances
Epilogue: Getting the Job You Want

Bonus Chapter A Using Technology to Manage Information (online only)
Bonus Chapter B Managing Risk  (online only)

Nickels, Business: Connecting Principles to Practice, Second Edition Small Cover

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