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1. Service Model (Course-wide Content)

1. Explain the difference between competitive clustering and saturation marketing.


2. Explain the impact of the Internet on location decisions.


3. Describe how a geographic information system is used in service location decisions.


4. Differentiate between a Euclidian and metropolitan metric approach to measuring travel distance.


5. Locate a single facility using the cross-median approach.


6. Use the Huff retail location model to estimate revenue and market share for a potential site.


7. Locate multiple facilities using the set covering model.