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Self-test Quiz
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"Discretionary income:"
A)is a family's income AFTER taxes.
B)is a measure of a family's total purchasing power.
C)is the amount of income spent on durable goods.
D)is a family's income AFTER paying taxes and paying for necessities.
According to the text, the economic-buyer theory:
A)says that most consumers do not know the economic value of products they purchase.
B)explains why people behave the way they do.
C)includes psychological variables and social influences.
D)is too simplistic to explain consumer behavior.
E)assumes that consumers always buy the lowest price alternative.
Regarding consumer motivation, the text states that:
A)wants are the basic forces which motivate people to do something.
B)all needs and wants are caused by drives.
C)wants are learned needs.
D)the terms "needs" and "wants" mean the same thing.
E)None of these alternatives is correct.
Carmela Sanchez is planning to buy a pair of running shoes. Recently, she has been noticing more Adidas advertising in magazines. This is an example of:
A)a physiological need.
C)need satisfaction.
D)selective exposure.
E)a consumer expectation.
When Taco Bell shows a large close-up of a chicken taco in a television ad, it is:
A)encouraging selective retention.
B)hoping to encourage extensive problem solving by the audience.
C)appealing to the social needs of the audience.
D)appealing to the economic needs of the audience.
E)using a cue to encourage a particular response to the hunger drive.
Regarding the family life cycle, singles and younger couples without children:
A)are more willing to try new products and brands.
B)tend to be carefree shoppers who are not very price-conscious.
C)often wait to buy basic durable goods until they have children.
D)feel more financially squeezed than couples with young children.
E)All of these are correct for singles and younger couples without children.
Reference-group influence would be WEAKEST for determining which particular ______________ a person buys.
D)laundry soap
With respect to culture and consumer behavior,
A)culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people.
B)culture may exert many subtle influences on other aspects of consumer behavior.
C)different cultural subgroups are likely to require different marketing mixes.
D)All of these alternatives are correct.
Consumers go through six steps when deciding to accept or reject a new idea. In this adoption process:
A)the confirmation step follows the decision step.
B)the evaluation step follows the trial step.
C)the awareness step follows the interest step.
D)the trial step follows the awareness step.
E)None of these is correct for the steps in the adoption process.
In developing marketing mixes for consumers in international markets, marketing managers should:
A)generalize from one culture to another.
B)use their intuition.
C)know about the specific social and intrapersonal variables.
D)follow their beliefs.
E)All of these are correct.

Essentials of Marketing 13eOnline Learning Center

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