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Video Case 1. Chick-Fil-A: "Eat-Mor-Chikin" (Except on Sunday)
Video Case 2. Bass Pro Shops (Outdoor World)
Video Case 3. Toyota Prius: The Power of Excellence in Product Innovation and Marketing
Video Case 4. Potbelly Sandwich Works rows Through "Quirky" Marketing
Video Case 5. Suburban Regional Shopping Malls: Can the Magic Be Restored?
Video Case 6. Strategic Planning in Big Brothers Big Sisters of America
Video Case 7. Invacare Says, "Yes, You Can!" To Customers Worldwide
Video Case 8. Segway Finds Niche Markets For Its Technology