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Dess T&C 6e
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Sample Case
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MH Connect Management


Student Edition
Instructor Edition
Strategic Management: Text and Cases, 6/e

Gregory G. Dess, University of Texas at Dallas
G. T. Lumpkin, Syracuse University
Alan B. Eisner, Pace University
Gerry McNamara, Michigan State University

ISBN: 0078029317
Copyright year: 2012

Case List



  1. Robin Hood

  2. Edward Marshall Boehm, Inc.

  3. The Skeleton in the Corporate Closet

  4. The Best-Laid Incentive Plans

  5. Growing for Broke

  6. American International Group & the Bonus Fiasco

  7. United Way of America

  8. General Motors

  9. Heineken

  10. McDonald’s

  11. World Wrestling Entertainment

  12. Yahoo!

  13. QVC

  14. Johnson & Johnson

  15. Samsung Electronics

  16. Movie Exhibition Industry 2011

  17. Reader’s Digest

  18. Ford Motor Company

  19. FreshDirect

  20. Apple Inc.: Taking a Bite Out of the Competition

  21. Southwest Airlines: Does “LUV” last?

  22. Ebay in Asia

  23. Mattel

  24. Nintendo’s Wii

  25. Weight Watchers

  26. Pixar

  27. Proctor & Gamble

  28. Geely Automobile

  29. Ann Taylor

  30. Jamba Juice

  31. Build-A-Bear Workshop

  32. JetBlue Airlines: Getting Blue again?

  33. Casino Industry in 2011

  34. Dippin’ Dots Ice Cream+

  35. Micro Finance Banks

  36. Green Mountain Coffee Roasters and Keurig Coffee


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