Select a firm known for its corporate entrepreneurship
activities. Research the company and discuss how it
has positioned itself relative to its close competitors.
Does it have a unique strategic advantage? Disadvantage?
Explain the difference between product innovations and
process innovations. Provide examples of firms that have
recently introduced each type of innovation. What are the
types of innovations related to the strategies of each firm?
Using the Internet, select a company that is listed on
the NASDAQ or New York Stock Exchange. Research
the extent to which the company has an entrepreneurial
culture. Does the company use product champions?
Does it have a corporate venture capital fund?
Do you believe its entrepreneurial efforts are sufficient
to generate sustainable advantages?
How can an established firm use an entrepreneurial
orientation to enhance its overall strategic position?