Site MapHelpFeedbackAnalyzing the External Environment of the Firm
Analyzing the External Environment of the Firm

After reading this chapter, you should have a good understanding of:
LO2.1 The importance of developing forecasts of the business environment.
LO2.2 Why environmental scanning, environmental monitoring, and collecting competitive intelligence are critical inputs to forecasting.
LO2.3 Why scenario planning is a useful technique for firms competing in industries characterized by unpredictability and change.
LO2.4 The impact of the general environment on a firm's strategies and performance.
LO2.5 How forces in the competitive environment can affect profitability, and how a firm can improve its competitive position by increasing its power vis-à-vis these forces.
LO2.6 How the Internet and digitally based capabilities are affecting the five competitive forces and industry profitability.
LO2.7 The concept of strategic groups and their strategy and performance implications.

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