Integrated coverage of the two most popular perspectives on Strategic Management positioning theory and resource -based theory . Principles and concepts from both the positioning perspective and the resource-based perspective are prominently and comprehensively integrated into our coverage of crafting both single-business and multi-business strategies. Moreover, in Chapters 3 through 8 it is emphasized repeatedly that a company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.
A stand-alone chapter devoted to this topic, our coverage of business ethics, corporate social responsibility, and environmental sustainability provides goes well beyond that offered by any other leading strategy text.
Our coverage of cooperative strategies and the role that interorganizational activity can play in the pursuit of competitive advantage, is similarly distinguished. The topics of strategic alliances, licensing, joint ventures, and other types of collaborative relationships are featured prominently in a number of chapters and are integrated into other material throughout the text.
Extensive Case and Readings Update: The 30-case lineup in this edition is flush with interesting companies and valuable lessons for students in the art and science of crafting and executing strategy, including: Lululemon Athletica, Under Armor, Panera Bread, and more!
More closely integrated linkage of selected chapter-end Assurance of Learning Exercises to the publisher's Web-based assignment and assessment platform called Connect .
Solid, mainstream, balanced ▬ The fundamental character that has driven the text's success over the years is evident throughout the 19th. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
Up-to-date coverage of the continuing march of industries and companies to wider globalization, the growing scope and strategic importance of collaborative alliances, the spread of high-velocity change to more industries and company environments, and how online technology is driving fundamental changes in both strategy and internal operations in companies across the world.
Extensive End-of-Chapter Exercises ▬ In response to market feedback, more chapter-end exercises (including new Assurance of Learning that are assignable and gradeable by using Connect and Exercises for Simulation Participants ) have been included, and exercises are still more varied in format (rather than just internet searches), more detailed, and more closely aligned with chapter content.
Assurance of Learning Exercises at the end of every chapter will help instructors to measure student comprehension of the chapter content.
Exercises for Simulation Participants at the end of every chapter tightly connect the topics covered in the chapters to the issues and decisions that students have to wrestle with in managing their simulation company.
Unparalleled resource package ▬ The comprehensive package of support materials is a breeze to use, highly effective, and flexible enough to fit most any course design.
Core Concepts ▬ Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
Extensive use of examples and Illustration Capsules , which accurately portray today's business world and link theory to practice.