Prepare a brief analysis of the coffee industry using the information provided on
the industry trade association websites. Of the list of macro-economic factors found
in Table 3.1, which do you think might be strategically relevant for this industry?
On the basis of information provided on the trade association websites, draw a five
forces diagram for this industry and briefly discuss the nature and strength of each of
the five competitive forces. What factors are driving change in the industry?
LO 1, LO 3
Based on the strategic group map in Illustration Capsule 3.1, who are Yuengling &
Sons’s closest competitors? Between which two strategic groups is competition the
strongest? Why do you think no beer producers are positioned in the lower left corner
of the map? Which company / strategic group faces the weakest competition
from the members of other strategic groups?
LO 1, LO 4
The Snack Food Association publishes an annual State of the Industry report that
can be found at www.sfa.org. Based on information in the latest State of the Industry
report, does it appear that the economic characteristics of the industry will present
industry participants with attractive opportunities for growth and profitability?