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Multiple Choice Quiz
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1
Which of the following statements is FALSE?
A)Survey research data can complement experimental research findings.
B)Survey research data are limited to providing a "snapshot" of how people think or behave at a given point in time.
C)Survey research data can be used to study relationships among variables and ways that behaviors change over time.
D)Survey research data can be important for making public policy decisions by public agencies.
2
If Rolando completed a survey and responded to all the questions in a way that made him look good, this would be an example of __________.
A)data manipulation
B)reactivity
C)a response set
D)the objectivity bias
3
Researchers can now take advantage of wireless communication devices by contacting people at different times each day and asking them to report their current activities and/or feelings. Barrett and Barrett (2001) refer to this as
A)random wireless sampling.
B)computerized experience-sampling.
C)focus group sampling.
D)CATI.
4
When constructing questions for a survey, what is the first thing the researcher must do?
A)evaluate the potential participants
B)determine the research objectives
C)establish the desirable outcome
D)list any questions that come to mind about a topic
5
With open-ended questions, respondents are _________.
A)free to answer any way they like
B)given a limited number of response alternatives
C)led to respond in one particular way
D)likely to respond either "yea-saying" or "nay-saying"
6
The __________ scale is a measure of the meaning of concepts.
A)graphic rating
B)confidence rating
C)semantic differential
D)theoretical perception
7
Which of the following statements about responses to questions is TRUE?
A)Children are unable to understand how to answer rating scale questions.
B)A nonverbal scale may help very young children provide ratings.
C)Only open-ended questions should be given to children who are under 12-years of age.
D)All questions seem double-barreled to children under 12-years of age.
8
A written questionnaire should __________.
A)look professional and attractive
B)have the most interesting and important questions first
C)make it easy to identify the questions and responses
D)all of these
9
___________ bias describes all the biases that can arise from the fact that the person asking the questions in an interview is a unique human being.
A)Respondent
B)Survey
C)Predictor
D)Interviewer
10
One way to study changes over time is to conduct a __________ study in which the same people are surveyed at two or more points in time.
A)respondent
B)time-sensitive
C)panel
D)focus group
11
Which of the following will reduce the size of a confidence interval?
A)using a larger sample size
B)having a better theoretical understanding of the topic
C)increasing the margin of error
D)using qualitative data
12
With ___________ sampling, every member of the population has an equal probability of being selected for the sample.
A)simple random
B)probability
C)stratified random
D)random cluster
13
Which sampling technique has the advantage of a built-in assurance that the sample will accurately reflect the numerical composition of the various subgroups?
A)simple random
B)probability
C)stratified random
D)random cluster
14
Which of the following is NOT a form of nonprobability sampling?
A)cluster
B)haphazard
C)quota
D)all of these
15
When response rates are low, there is a greater chance of __________.
A)randomized researcher bias
B)respondents and nonrespondents being different
C)interviewer bias that distorts the findings
D)response sets by the sampling frame
16
All of the following are general types of survey questions except
A)questions about attitudes and believes
B)questions about facts and demographics
C)questions about behaviors
D)questions about response sets
17
According to cognitive psychologists, all of the following are potential question wording issues except
A)they contain unfamiliar technical terms.
B)they contain unclear response sets.
C)grammatical errors.
D)their phrasing overloads working memory.
18
Manny is filling out a survey about a recent dining experience. After reading the first two questions, he just answered "strongly agree" to the remaining 8 items. This is an example
A)nay-saying.
B)a social desirability response set.
C)yay-saying.
D)a double-barreled response set.
19
Research on the semantic differential shows that concepts are rated along three basic dimensions. Which of the following is not one of those dimensions?
A)activity
B)evaluation
C)latency
D)potency
20
Which of the following is false?
A)Written questionnaires are usually less expensive to administer than interviews.
B)Written questionnaires allow the respondent to be completely anonymous.
C)Mail surveys typically have a low response rate.
D)Using internet surveys solve most sampling problems inherent in survey research.
21
Dr. Smith wants distribute a survey to 300 people so he decides to administer the survey during his 300 person general psychology course that day. This is an example of _____ sampling.
A)cluster
B)purposive
C)haphazard
D)quota





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