Roger A. Kerin is the Harold C. Simmons Distinguished Professor
of Marketing at the Edwin L. Cox School of Business, Southern Methodist University.
Professor Kerin holds a B.A. (magna cum laude), MBA and Ph.D. from the University
of Minnesota. His teaching and research interests lie in marketing planning
and strategy, product management, financial aspects of marketing, and marketing
research. Professor Kerin is a frequent participant in executive development
programs and is also an active consultant on matters of marketing planning
Professor Kerin has published five books including Marketing,
Seventh Edition (McGraw-Hill/Irwin
2003) and Strategic Marketing Problems: Cases and
Comments, Ninth Edition (Prentice
Hall 2001). He has authored over 70 articles in such journals as the Journal
of Marketing, Journal of Marketing Research, Management Science, Strategic
Management Journal, Journal of Product Innovation Management, Journal of
Retailing, Decision Sciences, Journal of Advertising Research, and Journal
of Applied Psychology. He also serves on numerous journal editorial review boards.
Professor Kerin served as Editor of the Journal of Marketing (1988-1990)
and as Vice-President of Publications and a member of the American Marketing
Association Board of Directors (1991-1994). He is currently a member of
the Board of Governors of the Academy of Marketing Science.
Steven W. Hartley is
Professor of Marketing in the Daniels College of Business at the University
of Denver. He holds Bachelor of Mechanical Engineering, Master of Business
Administration, and Ph.D. degrees from the University of Minnesota. Dr.
Hartley was formerly the chair of the Department of Marketing at the University
of Denver, and has taught at the University of Colorado, the University of
Minnesota, and in several executive development programs. His teaching interests
include principles of marketing, marketing research, and marketing planning.
Hartley's research has appeared in such publications as the Journal
of Marketing Research, the Journal of Business
Research, the Journal
of Advertising Research, and Industrial Marketing
An article published in the Journal of the Academy
of Marketing Science received
the Best Article of the Year Award. Other books include Business-to-Business
Advertising, Marketing: Canadian Insights and Applications, and several
international case and principles texts. He is an active consultant to
firms such as Texas Instruments, Samsonite, Citicorp, Sundstrand, and Coors,
and has served an as expert witness regarding the use of marketing research
in litigation. He is active in many professional organizations including
the American Marketing Association, the Academy of Marketing Science, and
the Marketing Educator's Association.
William Rudelius is a professor at
the University of Minnesota. He holds a BS degree in Mechanical Engineering
from the University of Wisconsin and an MBA in Marketing and Ph.D. In Applied
Economics from the Wharton School of the University of Pennsylvania. Professor
Rudelius has served as a communications officer in the U.S. Air Force,
worked as an engineer in jet engine and aerospace departments of General Electric,
directed an economic analysis section of a contract research center,
and taught marketing at the University of Minnesota-Twin Cities, and the
University of St. Thomas in Minnesota.
Professor Rudelius has co-authored
five books, including Marketing,
Eighth Edition. Besides a Canadian edition, Professor Rudelius
has worked actively in developing adaptations of Marketing in Polish,
Russian, Spanish, Portuguese, and French. Chinese and Ukrainian editions
will appear shortly. His articles have appeared in various academic journals,
including the Journal of Marketing, Sloan Management
Review, Harvard Business Review, and Business Horizons. Professor
Rudelius’ research interests include new product development, market segmentation
and analysis, and high-technology startups. During the past 15 years, he
has taught extensively in nine European countries from France to Bulgaria,
Poland, and Russia. Professor Rudelius serves on the board of directors
for several business and non-profit organizations.