Marketing: The Core 4e
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Marketing: The Core, 4/e

Roger A. Kerin, Southern Methodist University - School of Business
Steven W. Hartley, University of Denver - College of Business
William Rudelius, University of Minnesota-Minneapolis

ISBN: 0078112060
Copyright year: 2011

About the Authors

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. Professor Kerin holds a B.A. (magna cum laude), MBA and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy.

Professor Kerin has published five books including Marketing, Seventh Edition (McGraw-Hill/Irwin 2003) and Strategic Marketing Problems: Cases and Comments, Ninth Edition (Prentice Hall 2001). He has authored over 70 articles in such journals as the Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Journal of Advertising Research, and Journal of Applied Psychology. He also serves on numerous journal editorial review boards. Professor Kerin served as Editor of the Journal of Marketing (1988-1990) and as Vice-President of Publications and a member of the American Marketing Association Board of Directors (1991-1994). He is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, Master of Business Administration, and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning.

Dr. Hartley's research has appeared in such publications as the Journal of Marketing Research, the Journal of Business Research, the Journal of Advertising Research, and Industrial Marketing Management. An article published in the Journal of the Academy of Marketing Science received the Best Article of the Year Award. Other books include Business-to-Business Advertising, Marketing: Canadian Insights and Applications, and several international case and principles texts. He is an active consultant to firms such as Texas Instruments, Samsonite, Citicorp, Sundstrand, and Coors, and has served an as expert witness regarding the use of marketing research in litigation. He is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educator's Association.

William Rudelius is a professor at the University of Minnesota. He holds a BS degree in Mechanical Engineering from the University of Wisconsin and an MBA in Marketing and Ph.D. In Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has served as a communications officer in the U.S. Air Force, worked as an engineer in jet engine and aerospace departments of General Electric, directed an economic analysis section of a contract research center, and taught marketing at the University of Minnesota-Twin Cities, and the University of St. Thomas in Minnesota.

Professor Rudelius has co-authored five books, including Marketing, Eighth Edition. Besides a Canadian edition, Professor Rudelius has worked actively in developing adaptations of Marketing in Polish, Russian, Spanish, Portuguese, and French. Chinese and Ukrainian editions will appear shortly. His articles have appeared in various academic journals, including the Journal of Marketing, Sloan Management Review, Harvard Business Review, and Business Horizons. Professor Rudelius’ research interests include new product development, market segmentation and analysis, and high-technology startups. During the past 15 years, he has taught extensively in nine European countries from France to Bulgaria, Poland, and Russia. Professor Rudelius serves on the board of directors for several business and non-profit organizations.

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