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Marketing: The Core 4e
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Table of Contents
About the Authors
Book Preface
Sample Chapter
Feature Summary
Supplements
Marketer's Showdown
MH Connect Marketing


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Student Edition
Instructor Edition
Marketing: The Core, 4/e

Roger A. Kerin, Southern Methodist University - School of Business
Steven W. Hartley, University of Denver - College of Business
William Rudelius, University of Minnesota-Minneapolis

ISBN: 0078112060
Copyright year: 2011

Book Preface



Preface (3630.0K)


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