Marketing: The Core 4e
Information Center
Table of Contents
About the Authors
Book Preface
Sample Chapter
Feature Summary
Marketer's Showdown
MH Connect Marketing

First Time Users
Student Edition
Instructor Edition
Marketing: The Core, 4/e

Roger A. Kerin, Southern Methodist University - School of Business
Steven W. Hartley, University of Denver - College of Business
William Rudelius, University of Minnesota-Minneapolis

ISBN: 0078112060
Copyright year: 2011

Book Preface

Preface (3630.0K)

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.